September 22, 2020
A short video (3-mins) for social media. Watch the full video here.
Deep Sea Fishery Kingdom is a seafood trading company supplying quality frozen seafood products to local & international seafood distributors.
Customers can also buy seafood online from their website - malaysiaseafood.com
Our client wants to increase their brand awareness and at the same time promote their new product - Big Seafood in a Small Box, in conjunction with the upcoming Mooncake Festival celebration.
They wanted a video that could stir viewers' emotions and has a touch of humour to it, to fit the interests of their target audience.
The intended audience of this video would be:
Big Seafood in a Small Box is a ready-made frozen seafood that customers can easily prepare with a microwave. The seafood comes in a variety of choices, including:
Based on our research and understanding of the client's requirements, we finalized the video concept as below:
Through the exaggerated interaction between parents and children, it brings out the parents' love for their children, and the children's desire to meet their parents' expectations. But everyone is unique – what one likes is closely related to one's life background, age, and education.
In this story, we highlight the cultural differences between the two generations and how family members should be more understanding and considerate to each other. We should open up our hearts and accept everyone around us.
With the combination of talents and story plot, we try to position the company as a brand that cares about their consumers.
The talents' performance themselves would give off a ridiculous yet personal "comedy" effect, which makes the story dramatic for more internet views.
We came up with the slogan for the video:
"你喜欢的，我都在乎“
- meaning "I care about whatever you like" (sounds better in Chinese though).
Video language: Chinese
Video subtitles: English & Chinese
With the video concept in place, we developed the storyline summary and presented to the client in a second meeting.
And voila! Client is happy with the summary, but their main concern would be, can our talents pull it off?
Hence, our next step is writing the screenplay, because talents would need to know their lines before they decide whether they want to take up an acting job or not.
Alex (Male, age 20-25)
Played by: KC Yam
Friendly and good-looking guy with a lively personality.
The only child from a middle-class family, mommy's boy.
Left hometown for work purposes, but goes home to eat regularly.
Girlfriend (Female, age 20-25)
Played by: Olivia LiewAlex's hipster KOL girlfriend.
Looks obedient but she can be independent.
Like to play TikTok and very presentable.
Loves to eat especially instant meals.
Mother (Female, age 40-45)
Played by: Ain Evon
Alex's mother.
Loves Alex very dearly. A powerful housewife in the family.
Always hoping Alex to get married soon.
Father (Male, 40-45)
Played by: Lim Hui Hong
Alex's father.
Loves Alex very much.
An office worker who's afraid of his wife.
Condominium at Seri Kembangan
Primary shooting scene: living room
Terrace House at Jalan Boginvilla
Primary shooting scene: Kitchen
Once we have the talents & venues finalised, we set the shooting date on 24 August 2020. Our estimated shooting schedule as follows:
Even though we estimated to finish shooting at 5.30pm, we actually completed the shoot at 9.30pm to deliver the quality expected by our client.
Slogan placed in video with writing animation effect.
Added a quick overview shot of the client's products and packaging.
A cut scene showing viewers where to get the products online and offline (Jaya Grocer).
Last but not least, we ended the clip with client's branding.
Once client is happy with the video, we added English and Chinese subtitles to it.
And voila! The video is now live! Check it out:
Overall it was a challenging project for us but we manage to pull it off in a short time frame under 2 months!
From the bottom of our hearts, we thank Deep Sea for putting their trust in New Ideas as their video production partner. Let's work together again!
Looking for a video production team in Kuala Lumpur, Malaysia? Contact us now for a discussion.
